To mark the 2026 Paris Motor Show, Citroën will be present at its 850 m² booth from the 12th to the 18th of October at Porte de Versailles, Hall 4. Visitors will be able to discover the many facets of the Citroën range, from its latest models to its special editions, with one of the highlights of this year’s show being the unveiling of an emotionally charged concept car that will make a mark on the event, directly inspired by the spirit of the iconic 2 CV. Beyond the vehicles on display, Citroën aims to bring its booth to life throughout the Motor Show with a programme of events, meet-and-greets and highlights designed to offer a fresh perspective on the brand.
The French marque will unveil 2 concept cars, one of which is eagerly awaited and revives an icon of the brand. It brings the spirit of the 2 CV into the modern world to make mobility simpler, more accessible, more human and more desirable. The other is a surprise that will set visitors’ hearts beating.
The C3 Aircross Marine nationale concept will make its first public appearance on the stand. Citroën is celebrating the 400th anniversary of the French Navy by unveiling a rugged and adventurous C3 Aircross show car that brings together two French institutions. Sharing this vision of adventure, Citroën is unveiling, as a world premiere, the ‘Outdoor’ range, a new trim level which will be available in C3 and C3 Aircross models.
Another special edition, the Collection special series, will add a touch of style and connectivity to the C3 and C3 Aircross. With upgraded alloys, interior and exclusive “Infra Red” colour clips, the Collection special series further enhances both models. Most distinctive is C3 Aircross, the lower front door will feature graphics displaying “AIRCROSS”, with the b-pillar adorned with a sticker featuring a gradient pattern.
Finally, Formula E is taking things to the next level. More powerful and faster, Citroën presents the GEN4 in a brand-new livery, set to line up on the grid for season 13 of the FIA ABB Formula E Championship.
Speaking on the upcoming Paris Motor Show, Citroën CEO, Xavier Chardon, commented: “Citroën is delighted to be taking part in this great celebration of motoring. With a completely renewed range, a new generation of Formula E cars, and concepts that explore new ways of making electric mobility simpler, more accessible and more desirable, we are affirming a vision that remains true to our history whilst looking fully towards the future. And because Citroën is, above all, a popular and vibrant brand, we wanted to share this vision with the public at a booth designed as a real living space that will be buzzing with activity throughout the show.”
Beyond the new models and the vehicles on display, Citroën aims to make its booth a truly vibrant space throughout the Paris Motor Show. It has been designed to be a lively, welcoming and accessible space all week long, in keeping with the brand’s spirit. The mezzanine is a focal space covering more than 200m2 where visitors can take a step back and recharge their batteries. Furnished by their partner Fermob, showcasing its Sixties and Rivage collections, this area will host various talks and provide a place to take a break. The mezzanine will also host Spotify, visitors will enjoy a unique digital experience with a music quiz that reveals which Citroën model is right for them, followed by a personalised playlist for their next road trip. Four DJ nights will punctuate the week, featuring live sets behind the decks. This partnership underpins Citroën’s aim to create a vibrant stand that changes pace as the day progresses. Music thus becomes a meeting point with the public, where cars, culture and entertainment come together.
In the same vein, food lovers will be able to enjoy culinary events at the ‘Bistrot Citroën’. Throughout the week, various resident chefs will be hosting culinary sessions centred on the great classics of French cuisine, from the croque-monsieur to pâté en croûte, not to mention the jambon-beurre and the œuf mimosa. Hosted by Vincent Ferniot and designed as occasions for conviviality and sharing, these events will allow visitors to extend their experience of the booth in a thoroughly welcoming atmosphere. The programme will be rounded off by ‘Sweet Breaks’ featuring croissants and (Proust’s) madeleines, as well as ‘Ice Cream Breaks’, which will punctuate the days and provide further opportunities for visitors to come together.
The Collector’s Album, published by Citroën, allows visitors to collect stickers featuring iconic models, designed by Belgian comic book artist, Jean Luc Delvaux, a 2CV enthusiast whose work was used in the development of one of the concept car’s features, will be present for a book-signing session on Thursday 15 October at 4.00 pm.
Citroën invites all to visit the booth at the Paris Motor Show, running from the 12th to the 18th of October 2026.