- Citroën unveils OUTDOOR, a new edition that enhances the C3 and C3 Aircross lineups with an adventurous spirit firmly focused on everyday adventures.
- The OUTDOOR models combine bold, distinctive styling elements, such as unique exterior bumpers and special interior seating - enhanced by signature graphics and comfort features.
- With OUTDOOR, Citroën responds to customers’ desire to add a little extra soul to their daily commutes by offering more power, a sense of escape, and character.
Citroën has announced the launch of OUTDOOR, a new cross-brand slogan designed for those who want to live each day with a little extra soul. Available on C3 and C3 Aircross, this new range combines premium features and a distinctive design inspired by exploration and adventure with a strong visual identity. OUTDOOR adds a touch of imagination, allowing you to escape the everyday for a while. OUTDOOR is aimed at anyone who wants to look beyond the daily grind and step outside the ordinary.
The Outdoor signature is personified by Migoo, a comic-book-inspired mascot with a strong personality. With his imposing attitude and his face as expressive as it is endearing—he embodies a spirit of adventure, discovery and freedom, with that touch of mischief that makes him instantly likeable. An instantly recognisable face, Migoo embodies a clever blend of strength, wickedness and good nature – just like the Outdoor range, which are robust on the outside and reassuring on the inside.
The new C3 OUTDOOR and C3 Aircross OUTDOOR immediately make their mark thanks to a range of exclusive features. The C3 and C3 Aircross each feature a new front bumper, redesigned to give them a more assertive character. It incorporates a more structured and angular style, emboldening power and confidence. This is enhanced by a distinctive grey component, reminiscent of the protective skid plates typically found on SUVs, crafted to create an elegant visual signature.
On the C3 Aircross, the lower section incorporates LED fog lights. This area is enlivened by vertical colour clips in new Infra Rouge colour. This colour is also featured on the colour clip positioned at the rear quarter panel of the vehicle. Infra Rouge is also found exclusively on the brand emblem at the front and rear. The rear also sporting a distinctive bumper with sharper shapes and sections for added character.
From the side, the C3 and C3 Aircross feature a grey insert at the bottom of the doors embossed with the OUTDOOR logo, proudly conveying Citroën’s new mascot Migoo, which playfully supports this cross-range series. The side profile is enhanced by new 17-inch alloy wheels, including an angular design, distinct for the C3 and C3 Aircross – giving the models an aggressive stance. These wheels feature the Citroën logo at their centre, which also comes in the Infra Rouge colour. A new Sequoia Green colour makes its debut in this new range alongside the existing shades of Perla Nera Black, Mercury Grey, Polar White and Bright Blue.
The interior of both models has been designed to reinforce this move upmarket and the promise of escape. Special attention has been paid to the choice of colours and materials to immerse the occupants in a unique atmosphere, true to the leisure-oriented spirit of the Outdoor range.
The Advanced Comfort seats, which feature a distinctive graphic theme on the backrests and seat cushions, with characteristic horizontal patterns. The backrests of the front seats are adorned with a laser-embroidered depiction of the mascot Migoo. These seats are also enhanced by elegant topstitching in Infra Rouge, which is also found on the armrest and door panels. This unique ambience extends to the fabric sections and trim on the dashboard, centre armrest and door panels. The OUTDOOR signature appears on an embossed insert in the fabric on the dashboard in front of the passenger. The steering wheel is also adorned with an Infra Rouge logo. Finally, adding a striking touch to the interior, the seatbelts, also in Infra Rouge, bring a dynamic flair.
Compact, agile and modern, the C3 OUTDOOR has been designed for those who wish to break free from the constraints of city life without compromising on comfort and style. Available with petrol, hybrid and electric powertrains – offering a range of up to 323 km (WLTP) – the C3 OUTDOOR provides the right solution for every need.
With its generous interior space and renowned versatility, the C3 Aircross OUTDOOR takes its family-friendly credentials even further. It stands out for its functional roof rails, which make it easy to transport leisure equipment, as well as its LED fog lights, which enhance its visual identity and practicality. Available with petrol and hybrid powertrains, and as an electric version offering a range of up to 400km, the C3 Aircross OUTDOOR is the ideal partner for both everyday runabouts and family trips.
New C3 OUTDOOR and C3 Aircross OUTDOOR will be previewed at the Paris Motor Show from October 12th.