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The brand philosophy

CITROËN INSPIRED BY YOU

Since 1919, we have shown audacity and creativity with one objective: to make vehicles more widely accessible to improve your everyday experience, taking inspiration from your needs. A popular brand, in the noble sense of the term, Citroën innovates while staying loyal to its DNA. An inspiration that can be seen from the very first car right up to the Ami. A 100% electric vehicle, accessible to all, which once again revolutionises the way we consider mobility.

A UNIQUE AND AUDACIOUS DESIGN

The design of Citroën cars stands out at first sight. It harmoniously blends “singularity and simplicity” to use the words of Pierre Leclercq, the brand’s Head of Design. With references to iconic models and a desire to create new experiences, Citroën constantly offers unique cars.

CUSTOMISATION TO YOUR NEEDS

Since it was founded in 1919, Citroën has always designed cars at the forefront of automotive comfort. This unique hallmark can be seen today through the four main innovation cornerstones of the Citroën Advanced Comfort® programme: the cocoon effect, convenience, fluidity and inner peace.

THE CITROËN ADVANCED COMFORT® PROGRAMME

Since it was founded in 1919, Citroën has always designed cars at the forefront of automotive comfort. This unique hallmark can be seen today through the four main innovation cornerstones of the Citroën Advanced Comfort® programme: the cocoon effect, convenience, fluidity and inner peace.

USEFUL TECHNOLOGY

Citroën equips its cars with numerous driving assistance technologies, all designed to increase safety and comfort. The brand also offers connected services to make journeys easier and safer. Citroën is also regularly adding 100% electric and hybrid plug-in cars.