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1919 - 2019: 100 years of Citroën

A film that brings the brand signature to life

Citroën is launching a new brand campaign with the message “Our vision of mobility reflects your quest for freedom”. This new international film showcases the signature CITROËN INSPIRED BY YOU. A brand signature inspired by people’s lives and by their quest for mobility and freedom across each generation over a period of almost 100 years. The film tells the story of Citroën, turning the spotlight on just a few of the iconic vehicles making up the brand heritage.