MEHARI CELEBRATES ITS 50TH BIRTHDAY BY CREATING AN ARTCAR WITH JEAN-CHARLES OF CASTELBAJAC
50 years after the launch of Citroën Méhari and 2 years since the launch of Citroën E-MEHARI, this all electric 4x4 convertible remains a symbol of boldness and the daring nature of the Citroën brand. For its birthday, Citroën calls upon the creator Jean-Charles de Castelbajac to design an exclusive E-MEHARI Art Car that symbolises strength, vibrancy and innovation to reflect celebrating 50 years of freedom and 50 years of creativity.
A MEETING OF TWO CREATIVE UNIVERSES
The symbol of French lifestyle
The result of this partnership is an E-MEHARI Art Car, an emblem of French lifestyle - optimistic and vibrant - the Art Car created by Jean-Charles de Castelbajac awakens the creative spirits and illustrates his two passions: art and fashion.
FROM MÉHARI TO E-MEHARI
May 1968: the origin of Méhari
Citroën revealed the Méhari on May 11th, 1968. It was a model ahead of its time, designed with leisure, simplicity and fun at its heart. Characterised by its colourful plastic body. As a 4x4 convertible it offered great modularity and versatility which in turn has made it a true icon over the years. Its adaptability made it an effective vehicle for the French military, ranger vehicles in South America and beach/pleasure tour vehicles in Hawaii and California.
E-MEHARI in Dec 2015: E-MEHARI
In December 2015, Citroën revealed Citroën E-MEHARI: an all electric 4x4 convertible. It embodies the brands desire to be different, but also feel good with its consideration of the environment.
In January 2018, Citroën added an E-MEHARI hard top allowing the model to become a 4x4 all electric convertible, it also underwent an interior overhaul in order to bring it up to date with new safety standards and integrate a more comfortable modern feel.