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MEHARI CELEBRATES ITS 50TH BIRTHDAY BY CREATING AN ARTCAR WITH JEAN-CHARLES OF CASTELBAJAC

50 years after the launch of Citroën Méhari and 2 years since the launch of Citroën E-MEHARI, this all electric 4x4 convertible remains a symbol of boldness and the daring nature of the Citroën brand. For its birthday, Citroën calls upon the creator Jean-Charles de Castelbajac to design an exclusive E-MEHARI Art Car that symbolises strength, vibrancy and innovation to reflect celebrating 50 years of freedom and 50 years of creativity.

 

A MEETING OF TWO CREATIVE UNIVERSES

The symbol of French lifestyle

May 1968 marks the birth of both Citroën Méhari and Jean-Charles de Castelbajac. May 2018 brings the two together in a collaboration to form a creative revolution which animates Citroën and the artist. Citroën has encapsulated boldness and creativity since 1919 and brings a breath of fresh air to the automotive landscape. Jean-Charles de Castelbajac is an innovative creator, who has pioneered the relationship between art and fashion with his creations.

The result of this partnership is an E-MEHARI Art Car, an emblem of French lifestyle - optimistic and vibrant - the Art Car created by Jean-Charles de Castelbajac awakens the creative spirits and illustrates his two passions: art and fashion.
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FROM MÉHARI TO E-MEHARI

May 1968: the origin of Méhari

Mehari

Citroën revealed the Méhari on May 11th, 1968. It was a model ahead of its time, designed with leisure, simplicity and fun at its heart. Characterised by its colourful plastic body. As a 4x4 convertible it offered great modularity and versatility which in turn has made it a true icon over the years. Its adaptability made it an effective vehicle for the French military, ranger vehicles in South America and beach/pleasure tour vehicles in Hawaii and California. 

E-MEHARI in Dec 2015: E-MEHARI

E-MEHARI art

In December 2015, Citroën revealed Citroën E-MEHARI: an all electric 4x4 convertible. It embodies the brands desire to be different, but also feel good with its consideration of the environment.

In January 2018, Citroën added an E-MEHARI hard top allowing the model to become a 4x4 all electric convertible, it also underwent an interior overhaul in order to bring it up to date with new safety standards and integrate a more comfortable modern feel.

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FROM MAY 68… E-MEHARI IN 2018!

A celebration of colour and innovation

More than a myth, Citroën E-MEHARI is a revolutionary model, that Jean-Charles de Castelbajac has defined with a play on colour, role and words. This artistic approach is described as a free Art. Its inspiration comes from May 1968 and takes you on a journey of desire for changing the world. The colours are symbolic - red for passion, yellow for sunshine and brightness, blue for purity and ecology.
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